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Listening and B2B Sales (Panel, Video)

B2B sales and marketing professionals Molly Sargent and Tom Greve (Publisher, Credit Union Times) and your author, Steve Rappaport, discuss the relationship between successful listening and closing...

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Restaurant Grows by Social Media Monitoring

Burger place profits from social media This story about AJ Bomber’s social media monitoring using Twitter helped a restaurant take wing. A line in the piece captures the notion that success comes not...

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Listening to Wine Conversations: Six Questions for Paul Mabray, Vintank

Paul Mabray, CSO, Vintank Startup Vintank created a new “varietal” in social media listening, focusing their company’s offerings exclusively on the wine industry. They aim to provide an integrated...

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